Last updated 22nd of January 2021.
Unicorn takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
When you use this website, various personal data are collected.
Personal data are data with which you can be personally identified. This data protection declaration explains which data we collect and what we use it for. It also explains how and for what purpose this is done. We point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.
What data do we collect on the website?
On the www.unicorn.de website, we ask for your permission to use Google Analytics.
If you choose to contact us via one of the contact forms, we will process the data that you enter with Salesforce.
Our web hosting provider Netlify stores access logs, including your IP address, stored for 30 days.
What we use your data for
To ensure regular operation of the website, resolve technical issues and prevent spam or other attacks.
Unless a storage period is specified in this data protection declaration, your personal data will remain with us until the purpose for the data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted, unless we have any other legally permissible reasons for storing your personal data (e.g. tax or commercial retention periods); in the latter case, the deletion takes place after these reasons no longer apply.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this website uses SSL or TLS encryption.
You can recognize an encrypted connection by the fact that the address line of the browser is from “http: //” changes to “https: //” and the lock symbol in your browser line. If the SSL or TLS encryption is activated, the data that you transmit to us cannot read by third parties.
Note on data transfers to the US
Tools from companies based in the US are integrated on our website. When these tools are active, your personal data can be passed on to the US servers of the respective companies. We would like to point out that the US is not a safe third country within the meaning of EU data protection law are. US companies are required to provide personal information To surrender to the security authorities without you as the person concerned being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. secret services) will process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.
Data collection on this website
Whenever you surf the Internet, you are using a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies. One thing cannot be dismissed out of hand: Cookies are really useful little helpers that almost all websites use them. Cookies are small files that our website saves in the cookie folder on your computer.
Cookies store certain user data about you, such as language or personal page settings. Thanks to cookies, our website knows who you are and offers you your usual standard settings.
Numerous cookies are technically necessary because certain website functions would not work without them (e.g. the display of maps). Other cookies are used to evaluate user behavior or to display advertising. Cookies that are required, based on Art. 6 Para. 1 lit. f GDPR, unless a different legal basis is given. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies has been requested, the relevant cookies are saved exclusively on the basis of this consent (Art. 6 Para. 1 lit. a GDPR); You can revoke your consent at any time.
You can also set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If you deactivate cookies, the functionality of this website may be restricted. Insofar as cookies are used by third-party companies or for analysis purposes, we will inform you of this separately in the context of this data protection declaration and, if necessary, request your consent.
This website is hosted by an external service provider (hoster).
The website host automatically collects and stores information in so-called server log files. Netlify collects “Access logs including the IP addresses of your site visitors, stored for less than 30 days”.
This data will not be merged with other data sources.
This data is collected on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - the server log files must be recorded for this.
Our host will only process your data insofar as this is necessary to fulfill its performance obligations and follow our instructions with regard to this data.
We use the following hosters:
Netlify, Inc., 2325 3rd Street, Suite 296, San Francisco, 94107 CA
Conclusion of a contract for order processing
In order to ensure data protection-compliant processing, we have a contract for Order processing closed with our hoster. In addition, this contract was expanded to include Standard Contractual Clauses (SCC).
If you send us inquiries using the contact form, your details will be taken from the Inquiry form including the contact details you provided there for the purpose of processing the request and in case of follow-up questions stored by us. We do not pass on this data without your consent. This data is processed on the basis of Art. 6 Para. 1 lit. b GDPR, if your request is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries sent to us (Art. 6 Paragraph 1 lit. f GDPR) or on your consent (Art. 6 Paragraph 1 lit. a GDPR) if this was queried. The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.
The information provided by the users is stored in our customer relationship management system (“CRM system”).
We use the CRM system Salesforce from the provider Salesforce.com, The Landmark @ One Market Street, Suite 300, San Francisco, CA 94105, USA, based on our legitimate interests (efficient and fast processing of user inquiries). For this purpose, we have concluded a contract with Salesforce with so-called standard contractual clauses, in which Salesforce only undertakes to process user data in accordance with our instructions and to comply with the EU data protection level.
Inquiries by email, phone or fax
If you contact us by e-mail, telephone or fax, your request, including all personal data resulting therefrom (name, request), will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent. This data is processed on the basis of Art. 6 Para. 1 lit. b GDPR, if your request is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries sent to us (Art. 6 Paragraph 1 lit. f GDPR) or on your consent (Art. 6 Paragraph 1 lit. a GDPR) if this was queried.
The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.
With your consent, we use Google Analytics to see anonymous user behaviour on the website. We use third-party tools for displaying maps as well.
Open Street Map
Typekit Web Fonts
This site uses so-called web fonts to display our Unicorn brand typeface. The web fonts are loaded from Adobe’s servers. When you call up a page, your browser loads the required web fonts into your browser cache. As a result, Google learns that this website was requested via your IP address.
The use of web fonts is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform representation of the typeface on his website. If a corresponding consent has been requested (e.g. consent to the storage of cookies), processing takes place exclusively on the basis of Art. 6 Para. 1 lit. A GDPR; the consent can be revoked at any time.
We use the Google Analytics (GA) analysis tracking tool from the American company Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. If you consented to the use of Google Analytics at the beginning of your visit to our website, anonymous data about your actions on our website will be collected. For example, if you click on a link, this action is sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better understand how our website is used and improve it. In the following, we will go into more detail about the tracking tool and, above all, inform you about which data is saved and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool that is used to analyze our website’s traffic. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you carry out on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.
Google processes the data and we receive reports on your user behavior. These reports can include the following:
- Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
- Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
- Acquisition reports: Acquisition reports give us helpful information on how we can get more people interested in our service.
- Behavioral reports: Here we learn how you interact with our website. We can understand which route you take on our site and which links you click.
- Conversion reports: Conversion is a process in which you carry out a desired action based on a marketing message. For example, when you go from being a pure website visitor to being a buyer or newsletter subscriber. With the help of these reports, we can find out more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
- Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and more cheaply.
Which data is saved by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is saved together with this user ID. This is the only way to evaluate pseudonymous user profiles.
Tags such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we, as the website operator, approve it. Exceptions may be made if required by law.
Here’s what Google have to say about it themselves: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookies-user-id.
Here we show you an overview of the most important data that is collected with Google Analytics:
- Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This way we get information about where you are on our site.
- Session duration: Google defines the session duration as the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.
- Bounce rate: We speak of a bounce if you only view one page on our website and then exit our website again.
- Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
- IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
- Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.
- Technical information: The technical information includes your browser type, your Internet provider or your screen resolution.
- Source of origin: Google Analytics or we are of course also interested in which website or which advertising you came to our site.
Further data are contact details, any ratings, the playing of media (e.g. when you play a video on our site), the sharing of content via social media or adding to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.
How long and where is the data stored?
Google has distributed your servers all over the world. Most of the servers are located in America and consequently your data is often stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/
Your data is distributed on various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.
We store your data for 14 months, the lowest option possible.
When the specified period has expired, the data is deleted once a month. This retention period applies to your data that is linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
Initially, your data will only be transmitted if you consent to the use of Google Analytics at the beginning of your visit to our website.
We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/ and https://support.google.com/analytics/answer/6004245.
Google Analytics IP anonymization
We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.
You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de. Google Analytics reports on demographics and interests. We have switched on the functions for advertising reports in Google Analytics. The demographics and interests reports include age, gender and interests. This enables us - without being able to assign this data to individual persons - to get a better picture of our users. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad. You can stop using the activities and information in your Google account under “Settings for advertising” at https://adssettings.google.com/authenticated by checking the box.
Google Analytics add-on for data processing
We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “data processing addendum” in Google Analytics. You can find more about the addition on data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad.
We reserve the right to adapt this data protection declaration so that it always complies with current legal requirements or to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new data protection declaration will then apply to your next visit.