Expanding a company - this is how it is profitable

June 19, 2025

Why do companies expand?

The expansion of a company is not only a reaction to growth, but also a strategic decision that enables companies to open up new markets, secure their market position and ensure their long-term competitiveness. Especially now - in economically turbulent times - it is particularly important to expand boldly and not remain on the defensive. Expansion can not only help a company to diversify revenue streams, but also to spread risk by tapping into new geographic or product markets. Especially in an ever-changing economic climate, where companies are faced with uncertainties such as inflation, geopolitical tensions and supply chain issues, it is crucial to continue to invest in your business model and enable growth rather than be deterred by the challenges of the global economy.

Expanding - even in this economic climate?

The economic landscape in recent years has been characterized by a variety of challenges: global pandemics, inflation and geopolitical tensions that have unsettled the financial markets. These uncertainties have led to fiercer competition and higher operating costs. Companies have had to rethink and adapt their business models to remain resilient. Despite these hurdles, expansion remains a key success factor. In uncertain times, companies invest in the development of new markets and business models in order to secure their long-term future. Especially in economically challenging times, investing in growth and venturing into new markets can prove to be particularly beneficial. A focus on innovation and expansion can help companies to stand out from the competition and emerge stronger from times of crisis.

Expansion not only offers the opportunity to secure market share, but also to benefit from new trends. Companies that continue to grow not only create new revenue streams, but also establish their brands in global and regional markets. Flexibility and adaptability are the keys to successful expansion, as companies can scale their strategies and locations according to market requirements.

Traditional expansion was yesterday

Historically, the acquisition of open-plan offices in central business districts was one of the most common methods for companies looking to expand. However, these traditional solutions have proved less advantageous in recent years. High fixed costs, long-term leases and the need to finance large office spaces upfront are a significant burden for many companies, especially in volatile economic times. The inflexible nature of traditional office models also presents a challenge: Companies that need to adapt quickly are often restricted in their freedom of movement here.

Flexibility & profitability through co-working

In recent years, co-working has established itself as a flexible and scalable model for expansion. Co-working solutions offer companies the ability to customize their office space as needed - from single desks for individuals to complete, fully equipped team offices for growing companies. This flexibility offers not only financial benefits, but also important risk minimization. Companies no longer have to be tied to long-term commitments, but can react flexibly to changes in their market and quickly adapt their office requirements.

Unicorn Workspaces: how expansion works today

At Unicorn Workspaces, we offer a variety of flexible office spaces that support companies in their expansion while ensuring maximum flexibility. Our offerings are specifically tailored to meet the needs of growing businesses looking to expand successfully in a dynamic economic environment. Each of Unicorn’s office offerings is designed to make operations efficient while promoting company values.

Unicorn Workspaces’ various offerings are ideal for start-ups, mid-sized companies and international teams looking for a customized office experience. Our solutions include:

Team offices

For small to medium-sized teams that need a flexible working environment.
Fully equipped offices with ergonomic furniture, fast internet and all the necessary office services.
Flexibly adaptable according to team size and needs.
Monthly cancelable contracts without long-term commitments.
Ideal for companies that need rapid scaling and a stable workplace without being tied to a fixed lease.

Private Floors

Exclusive office spaces that offer entire floors or private areas for larger teams.
Customizable workspaces for more privacy and a stronger brand identity.
With dedicated meeting rooms, kitchens, toilet facilities and flexible workspaces.
The perfect solution for companies that need their own space but still want the benefits of the Unicorn service package.
Particularly suitable for companies that want a high degree of privacy but do not want to compromise on flexibility and high-quality additional services.

Single Desks

Fixed workstations that are perfect for individuals or freelancers.
Fully equipped workspaces in a creative and inspiring environment.
With unlimited access to free barista coffee, fast internet connections and the opportunity to attend community events.
Monthly cancelable contracts offer maximum flexibility for freelancers and sole traders looking for a professional environment.
Ideal for solopreneurs or small teams who work regularly but don’t want to make a long-term office commitment.

Meeting rooms

Professionally equipped meeting rooms that can be booked by the hour or for longer periods.
Ideal for workshops, team meetings, conferences or presentations.
Equipped with state-of-the-art technology such as screens, presentation materials, WLAN and printers.
Includes a barista coffee flat rate and catering options for longer events.
Perfect for companies that want to organize their meetings outside the traditional office setting and create a modern, inspiring atmosphere.

Event Spaces

Facilities for events, company celebrations, conferences or networking events.
Flexible event spaces that can be adapted for different occasions as required.
Includes professional equipment and catering options to guarantee an unforgettable event.
Ideal for companies looking for an exclusive space for external events or internal team building activities.
Available in attractive, central locations in all Unicorn cities.

Each of these offerings provides an all-inclusive experience that goes far beyond simply providing office space. Unicorn Workspaces takes care of all the details so that companies can concentrate fully on their growth. With flexible lease terms, modern facilities and excellent customer service, we enable companies to expand quickly and easily - without committing to long-term obligations.

From small fish to big shark: when should start-ups expand?

For start-ups, the question often arises as to when is the right time to expand. Many founders tend to expand early in order to benefit quickly from market advantages, while others wait until their company has become more stable. The key is to get the balance right: expansion should be considered when the business model is proven, the brand is established and there is a steady revenue stream. Expanding too early can overwhelm the company, while missing the right time can stunt growth.

Start-ups should also analyze the scalability of their solution and market needs before taking the expansion step. A solid financial cushion, a functioning product marketability and positive customer feedback are crucial before entering new markets. A flexible office model like that of Unicorn Workspaces allows start-ups to grow faster and test in different cities or countries without high investment costs and long-term commitments.

Exploring new territory: Expanding companies abroad

When should companies expand abroad?

Expanding abroad is one of the most exciting, but also most challenging strategies for companies. When entering new geographic markets, companies must consider a variety of factors, from cultural and legal differences to market-specific requirements. It is important to conduct a market analysis to identify potential risks and opportunities. Especially in Europe, where many countries differ in terms of business practices and regulatory requirements, it is important to develop local partnerships and rely on a strong network infrastructure.

In addition, choosing the right location abroad can make expansion much easier. A country like Portugal has established itself as a growing center for start-ups and companies in the technology and creative industries. Lisbon offers a stable economy, a high quality of life and a growing talent pool, making it an attractive destination for companies planning their expansion into Southern Europe.

Expanding with Unicorn Workspaces: an easy entry into the international market

Unicorn Workspaces makes it easier for companies to enter international markets with flexible office space in Lisbon. Here, companies can not only benefit from the attractive location, but also take advantage of a flexible workspace model to grow their business without high initial investment. Unicorn’s all-inclusive services and flexible contract structure allow companies to expand quickly and efficiently without having to worry about long-term commitments or office infrastructure.

The magic of Unicorn

Flexibility and adaptability are no longer just critical success factors for companies - they are essential for survival. Unicorn Workspaces offers companies an ideal way to implement their expansion strategy - locally and internationally - without the risks and high costs of traditional office space solutions. Whether in Berlin, Munich, Hamburg, Cologne or Lisbon, Unicorn enables companies to grow efficiently while maintaining the flexibility needed to react quickly to changes in the market.

Expanding a company: frequently asked questions (FAQ)

1. Why should a company expand even in economically uncertain times?

Even in uncertain times, it is important not to fall into an attitude of restraint. Expansion offers companies the opportunity to secure their market position, reach new customers and stand out from the competition. Particularly in times of crisis, successful expansion can make the company more resilient and set it up for long-term success.

2. When should you expand?

The right time to expand is when the business model is stable and the first sales have been generated. The company should have an established brand and a loyal customer base before entering new markets. A flexible expansion strategy that can also be adapted in uncertain times is the key here.

3. What advantages does Unicorn Workspaces offer for expansion?

Unicorn Workspaces offers flexible office space and customized solutions that allow companies to expand without long-term commitments and high investment costs. With locations in cities such as Berlin, Munich, Hamburg, Cologne and Lisbon, Unicorn offers an ideal solution for companies looking to expand locally or internationally.

4. What are the challenges of international expansion?

International expansions present companies with numerous challenges, such as legal frameworks, cultural differences and the need to create a functioning international network. A thorough market analysis and local partnerships are crucial for successful expansion.