Explains what information we collect and why, how we use it, and how to review and update it.
Unicorn.Berlin WEM GmbH takes the protection of personal information very seriously. As a private firm we are liable to the clauses of the German Data Protection Act and Interstate Agreement on Media Services.
You can use our online service without disclosing your identity. If you register for one of our services (e.g. booking request or newsletter), take out a product or subscription, we ask for your name and other personal information, such as address or telephone number. Unicorn.Berlin WEM GmbH uses this personal information only for subscriptions inside the firm. There is no dissemination.
1. Limitation of liability
The contents of this website have been compiled with the greatest possible care. However, the provider assumes no liability for the accuracy, completeness and timeliness of the content provided. The use of the contents of the website is at the user’s own risk. Contributions marked by name reflect the opinion of the respective author and not always the opinion of the provider. The mere use of the provider’s website does not constitute a contractual relationship between the user and the provider.
2. External links
This website contains links to third-party websites (“external links”). These websites are subject to the liability of the respective operators. When the external links were first established, the provider checked the external content for possible violations of the law. At that time, no violations of the law were apparent. The provider has no influence whatsoever on the current and future design and content of the linked pages. The inclusion of external links does not mean that the provider adopts the content behind the reference or link as his own. A constant control of the external links is not reasonable for the provider without concrete evidence of legal violations. However, in the event of knowledge of legal infringements, such external links will be deleted immediately.
3. Copyright and ancillary copyrights
The contents published on this website are subject to German copyright and ancillary copyright law. Any use not permitted by German copyright and ancillary copyright law requires the prior written consent of the provider or the respective copyright holder. This applies in particular to duplication, editing, translation, storage, processing or reproduction of content in databases or other electronic media and systems. Contents and rights of third parties are marked as such. The unauthorized duplication or passing on of individual contents or complete pages is not permitted and punishable by law. Only the production of copies and downloads for personal, private and non-commercial use is permitted.
The presentation of this website in external frames is only permitted with written permission.
The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.
4.1 access data and hosting
You can visit our websites without providing any personal information. Each time a website is accessed, the web server only automatically saves a so-called server log file, which contains the name of the requested file, your IP address, date and time of access, transferred data volume and the requesting provider (access data) and documents the access.
These access data are evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our services. In accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO, this serves to safeguard our predominantly legitimate interests in a correct presentation of our offer as part of a weighing of interests. All access data will be deleted at the latest seven days after the end of your page visit.
Hosting services by a third-party provider
In the context of processing on our behalf, a third party provider provides us with the services of hosting and display of the website. This serves to protect our predominantly legitimate interests in a correct presentation of our offer within the scope of a weighing of interests. All data collected within the framework of the use of this website or in the forms provided for this purpose in the online shop as described below will be processed on its servers. A processing on other servers takes place only in the framework explained here.
This service provider is located within a country of the European Union or the European Economic Area.
4.2 Cookies and web analysis
In order to make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to safeguard our predominantly legitimate interests in an optimised presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO as part of a weighing of interests. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser the next time you visit (persistent cookies). You can find the duration of the storage in the overview in the cookie settings of your web browser.
Unicorn respects your browser’s “do no track” setting. If you’re not interested in cookie, feel free to enable this setting.
You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or whether to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings.
Use of Google (Universal) Analytics for Web Analytics
For web page analysis this website uses Google (Universal) Analytics, a web analysis service of Google LLC (www.google.de). This serves to safeguard our predominantly legitimate interests in an optimised presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. Google (Universal) Analytics uses methods that enable the analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is generally transmitted to a Google server in the USA and stored there. By activating IP anonymisation on this website, the IP address is shortened before transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The anonymous IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected in this context will be deleted after we have stopped using Google Analytics for the intended purpose and at the end of its use.
Google LLC has its headquarters in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Due to this agreement between the USA and the European Commission, the latter has determined an appropriate level of data protection for companies certified under the Privacy Shield.
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en
As an alternative to the browser plug-in, you can click this link to prevent Google Analytics from collecting data from this website in the future. An opt-out cookie is stored on your device. If you delete your cookies, you must click the link again.
4.3 Advertising via marketing networks
Google AdWords Remarketing
We use Google Adwords to advertise this website in Google search results and on third-party websites. When you visit our website, Google sets a remarketing cookie, which automatically uses a pseudonymous cookie ID and the pages you visit to enable interest-based advertising. This serves to protect our predominantly legitimate interests in an optimal marketing of our website in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. The data collected in this context will be deleted after we have ceased to use Google AdWords Remarketing for the intended purpose and at the end of its use.
Further data processing will only take place if you have agreed to Google linking your web and app browser history to your Google account and using information from your Google account to personalise advertisements you see on the web. In this case, if you are logged in to Google while browsing our website, Google will use your information in conjunction with Google Analytics data to create and define cross-device remarketing audience lists. For this purpose, Google temporarily links your personal data to Google Analytics data in order to form target groups.
Google AdWords Remarketing is a service provided by Google LLC (www.google.de). The Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Due to this agreement between the USA and the European Commission, the latter has determined an appropriate level of data protection for companies certified under the Privacy Shield.
You can deactivate the remarketing cookie via this link. You can also contact the Digital Advertising Alliance to find out how to set cookies and to configure your settings.
4.4 contact options and your rights
As a data subject, you have the following rights:
pursuant to Art. 15 DSGVO, you have the right to request information about your personal data processed by us to the extent specified therein;
pursuant to Art. 16 DSGVO, you have the right to immediately request the correction of incorrect or incomplete personal data stored by us;
pursuant to Art. 17 DSGVO, you have the right to demand the deletion of your personal data stored by us, unless further processing is prohibited.
– on the exercise of freedom of expression and information;
– to fulfil a legal obligation;
– for reasons of public interest, or
– for the assertion, exercise or defence of legal claims
the right, pursuant to Art. 18 DSGVO, to request the restriction of the processing of your personal data, insofar as
– the correctness of the data is denied by you;
– the processing is unlawful, but you refuse to delete it;
– we no longer need the data, but you need it to assert, exercise or defend legal claims, or
– you have lodged an objection against the processing under Article 21 DSGVO;
pursuant to Art. 20 DSGVO, you have the right to receive your personal data which you have provided to us in a structured, common and machine-readable format or to request the transfer to another responsible party;
pursuant to Art. 77 DSGVO, you have the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority at your usual place of residence or workplace or at our company headquarters.
If you have any questions regarding the collection, processing or use of your personal data, for information, correction, blocking or deletion of data as well as for the revocation of consents given or objections to a specific use of data, please contact us directly via the contact data in our imprint.
The use of the contact data of the imprint for commercial advertising is expressly not desired, unless the provider has previously given his written consent or there is already a business relationship. The provider and all persons named on this website hereby object to any commercial use and disclosure of their data.